H&M Collaborates with Good News for sustainable unisex trainers

A new collaboration has been announced with British footwear brand Good News and fashion brand H&M to create trainers that have a lower impact for the environment. The collection will feature seven different vibrant trainers and one pair of sliders. These seventies-inspired trainers will have sustainable qualities such as recycled rubber soles, vegan grape leather Vega and Bananatex uppers made from banana plants. “We noticed the amounts of waste that the footwear industry produced. Our name w

_Shift brings you: RegencyCore

Thanks to our obsession with the likes of Emma, Bridgerton and The Great social media is all over the new trend RegencyCore. Coined by lyst.com, RegencyCore is the new buzzword in the world of fashion and interiors, it’s a continuation of CottageCore, mixed with the Victorian outerwear trends that have been bubbling up through social media. We first saw RegencyCore in Spring/Summer runways with the likes of Simone Rocha and Rodarte, these beautiful silhouettes come in modern fabrics and bright

The lack of plus size sustainable clothing

With the fashion industry being responsible for 8 per cent of the global carbon emissions according to a 2018 report by Quantis (a sustainability consulting group), sustainability is more important than ever. The average woman in Britain is a size 16 whereas in America it is 16-18. Currently, only 20 per cent of conscious products cater to these sizes. It begs the question why are sustainable collections and size inclusivity finding it so hard to coexist in this industry? Moe Black, a plus siz

Tyler the Creator enlists new artist for Converse collab

Music artist Tyler the Creator has recruited little known artist Spencer McMullen to design the next wave of limited edition Converse All Stars. McMullen, now 21-years-old, first met Tyler The Creator in the most unexpected way. Five years ago, A 16- year-old Spencer flipped over his bike handle just trying to show portrait drawings of the rapper from his series of drawings. Helping him up, Tyler took McMullen portrait sharing it on social media. Since then the pair have stayed in contact. F